Assetmark, Inc.
Registered investment adviser · Concord, CA · CRD #109018
Form ADV data as of 2026-09-01Regulatory assets
$91.76 billion
Total accounts
456,453
Employees
859
Disclosure events
8
Firm details
- Website: https://micro.fmgsuite.com/assetmark-marketing-advantage/signup/
- Telephone: 800-664-5345
- SEC file number: 801-56323
- Most recent Form ADV filing: 2026-05-18
- SEC record: View this firm on the SEC's IAPD site
Disciplinary disclosures
This firm reports 4 disclosure questions answered Yes, covering 8 reported events. Form ADV Item 11 covers charges and pending proceedings as well as findings, so a Yes answer is not itself a finding of wrongdoing. The underlying detail is filed with the SEC.
- SEC or CFTC found a false statement or omission
- SEC or CFTC found a violation of its regulations or statutes
- SEC or CFTC entered an order in connection with investment-related activity
- SEC or CFTC imposed a civil money penalty or a cease-and-desist order
Assets and accounts
| Provides continuous and regular supervisory or management services | Yes |
| Discretionary regulatory assets under management | $90.92 billion |
| Non-discretionary regulatory assets under management | $838.1 million |
| Total regulatory assets under management | $91.76 billion |
| Discretionary accounts | 456,450 |
| Non-discretionary accounts | 3 |
| Total accounts | 456,453 |
| Regulatory assets under management attributable to non-U.S. persons | $0 |
People
| Total employees (excluding clerical) | 859 |
| Employees performing investment advisory functions (including research) | 269 |
| Employees who are registered representatives of a broker-dealer | 361 |
| Employees registered as investment adviser representatives with a state | 195 |
| Employees registered as IARs for another investment adviser | 1 |
| Employees who are licensed insurance agents | 0 |
| Firms or persons who solicit advisory clients on the firm's behalf | 751 |
Custody
| Has custody of client cash or bank accounts | Yes |
| Has custody of client securities | Yes |
| Client funds and securities held in the firm's custody | $75.91 billion |
| Clients for whom the firm has custody | 394,065 |
| A related person has custody of client cash or bank accounts | Yes |
| A related person has custody of client securities | Yes |
| Client funds and securities held in a related person's custody | $75.91 billion |
| Clients for whom a related person has custody | 394,065 |
| The firm acts as a qualified custodian | No |
| A related person acts as a qualified custodian | Yes |
| Number of persons acting as qualified custodians for the firm's clients | 1 |
How the firm is compensated
Advisory services offered
Other business activities
Affiliated related persons
Reported conflicts of interest
Form ADV Items 8 asks advisers to disclose arrangements that may create a conflict with client interests. This firm answered Yes to:
- Buys or sells for itself securities it also recommends to clients
- Recommends securities in which it has another proprietary interest
- Recommends securities for which it serves as underwriter or general partner
- Recommends securities in which it has another sales interest
- Receives soft dollar benefits
- Compensates a non-employee for client referrals
- Provides employee compensation specifically for obtaining clients
Client types
| Type of client | Clients | Assets |
|---|---|---|
| Individuals (other than high net worth individuals) | 436,288 | $62.97 billion |
| High net worth individuals | 11,731 | $21.85 billion |
| Investment companies | 2 | $0 |
| Pension and profit sharing plans (not the participants or government plans) | 4,797 | $3.24 billion |
| Charitable organizations | 1,649 | $909.7 million |
| Insurance companies | Not reported | $510.0 million |
| Corporations or other businesses not listed above | 1,985 | $1.96 billion |
| Other | Not reported | $328.1 million |