Creative Planning
Registered investment adviser · Overland Park, KS · CRD #105348
Form ADV data as of 2026-09-01Regulatory assets
$295.57 billion
Total accounts
320,323
Employees
1,650
Disclosure events
3
Firm details
- Website: https://connect.creativeplanning.com/
- Telephone: (866) 909-5148
- SEC file number: 801-18564
- Most recent Form ADV filing: 2026-07-10
- SEC record: View this firm on the SEC's IAPD site
Disciplinary disclosures
This firm reports 3 disclosure questions answered Yes, covering 3 reported events. Form ADV Item 11 covers charges and pending proceedings as well as findings, so a Yes answer is not itself a finding of wrongdoing. The underlying detail is filed with the SEC.
- SEC or CFTC found a violation of its regulations or statutes
- SEC or CFTC imposed a civil money penalty or a cease-and-desist order
- Another regulator entered an order in connection with investment-related activity (past 10 years)
Assets and accounts
| Provides continuous and regular supervisory or management services | Yes |
| Discretionary regulatory assets under management | $291.93 billion |
| Non-discretionary regulatory assets under management | $3.64 billion |
| Total regulatory assets under management | $295.57 billion |
| Discretionary accounts | 317,512 |
| Non-discretionary accounts | 2,811 |
| Total accounts | 320,323 |
| Regulatory assets under management attributable to non-U.S. persons | $1.37 billion |
People
| Total employees (excluding clerical) | 1,650 |
| Employees performing investment advisory functions (including research) | 1,538 |
| Employees who are registered representatives of a broker-dealer | 0 |
| Employees registered as investment adviser representatives with a state | 1,079 |
| Employees registered as IARs for another investment adviser | 24 |
| Employees who are licensed insurance agents | 81 |
| Firms or persons who solicit advisory clients on the firm's behalf | 27 |
Custody
| Has custody of client cash or bank accounts | Yes |
| Has custody of client securities | Yes |
| Client funds and securities held in the firm's custody | $11.10 billion |
| Clients for whom the firm has custody | 24,856 |
| A related person has custody of client cash or bank accounts | Yes |
| A related person has custody of client securities | Yes |
| Client funds and securities held in a related person's custody | $4.63 billion |
| Clients for whom a related person has custody | 1,946 |
| The firm acts as a qualified custodian | No |
| A related person acts as a qualified custodian | No |
| Number of persons acting as qualified custodians for the firm's clients | 94 |
How the firm is compensated
Advisory services offered
Affiliated related persons
Reported conflicts of interest
Form ADV Items 8 asks advisers to disclose arrangements that may create a conflict with client interests. This firm answered Yes to:
- Buys or sells for itself securities it also recommends to clients
- Recommends brokers or dealers to clients
- Receives soft dollar benefits
- Compensates a non-employee for client referrals
- Provides employee compensation specifically for obtaining clients
- Receives compensation from others for client referrals
Client types
| Type of client | Clients | Assets |
|---|---|---|
| Individuals (other than high net worth individuals) | 47,540 | $19.52 billion |
| High net worth individuals | 39,511 | $164.44 billion |
| Pooled investment vehicles (other than investment companies and BDCs) | 5 | $922.0 million |
| Pension and profit sharing plans (not the participants or government plans) | 10,861 | $96.02 billion |
| Charitable organizations | 335 | $4.14 billion |
| State or municipal government entities (including government pension plans) | 199 | $3.39 billion |
| Corporations or other businesses not listed above | 1,847 | $7.13 billion |