Adviser Record

Creative Planning Institutional Advisors, LLC

Registered investment adviser · Newport Beach, CA · CRD #126777

Form ADV data as of 2026-09-01
Regulatory assets
$37.50 billion
Total accounts
1,301
Employees
195
Disclosure events
4

Firm details

Disciplinary disclosures

This firm reports 4 disclosure questions answered Yes, covering 4 reported events. Form ADV Item 11 covers charges and pending proceedings as well as findings, so a Yes answer is not itself a finding of wrongdoing. The underlying detail is filed with the SEC.

Assets and accounts

Provides continuous and regular supervisory or management servicesYes
Discretionary regulatory assets under management$37.50 billion
Non-discretionary regulatory assets under management$0
Total regulatory assets under management$37.50 billion
Discretionary accounts1,301
Non-discretionary accounts0
Total accounts1,301
Regulatory assets under management attributable to non-U.S. persons$0

People

Total employees (excluding clerical)195
Employees performing investment advisory functions (including research)112
Employees who are registered representatives of a broker-dealer0
Employees registered as investment adviser representatives with a state106
Employees registered as IARs for another investment adviser25
Employees who are licensed insurance agents0
Firms or persons who solicit advisory clients on the firm's behalf1

Custody

Has custody of client cash or bank accountsNo
Has custody of client securitiesNo
A related person has custody of client cash or bank accountsNo
A related person has custody of client securitiesNo
The firm acts as a qualified custodianNo
A related person acts as a qualified custodianNo
Number of persons acting as qualified custodians for the firm's clients2

How the firm is compensated

A percentage of assets under managementHourly chargesFixed fees (other than subscription fees)

Advisory services offered

Portfolio management for individuals and/or small businessesPortfolio management for businesses or institutional clientsPension consulting servicesSelection of other advisers (including private fund managers)Educational seminars/workshops

Affiliated related persons

Other investment adviser (including financial planners)Trust companyAccountant or accounting firmLawyer or law firmInsurance company or agencyPension consultant

Reported conflicts of interest

Form ADV Items 8 asks advisers to disclose arrangements that may create a conflict with client interests. This firm answered Yes to:

Client types

Type of clientClientsAssets
Individuals (other than high net worth individuals)124$54.8 million
High net worth individuals95$468.7 million
Pension and profit sharing plans (not the participants or government plans)668$35.63 billion
State or municipal government entities (including government pension plans)19$1.31 billion
Corporations or other businesses not listed above9$35.9 million