Huntington Financial Advisors

Registered investment adviser · Columbus, OH · CRD #16986

Form ADV data as of 2026-09-01

Regulatory assets

$7.89 billion

Total accounts

42,399

Employees

520

Disclosure events

Firm details

Website: https://www.huntington.com
Telephone: 800.322.4600
SEC file number: 801-58015
Most recent Form ADV filing: 2026-08-21
SEC record: View this firm on the SEC's IAPD site

Disciplinary disclosures

This firm reports 6 disclosure questions answered Yes, covering 10 reported events. Form ADV Item 11 covers charges and pending proceedings as well as findings, so a Yes answer is not itself a finding of wrongdoing. The underlying detail is filed with the SEC.

SEC or CFTC found a violation of its regulations or statutes
SEC or CFTC entered an order in connection with investment-related activity
SEC or CFTC imposed a civil money penalty or a cease-and-desist order
Another regulator found a false statement, omission, or dishonest, unfair, or unethical conduct
Another regulator denied, suspended, or revoked a registration or restricted activity
A self-regulatory organization found a violation of its rules

Assets and accounts

Provides continuous and regular supervisory or management services	Yes
Discretionary regulatory assets under management	$7.89 billion
Non-discretionary regulatory assets under management	$0
Total regulatory assets under management	$7.89 billion
Discretionary accounts	42,399
Non-discretionary accounts	0
Total accounts	42,399
Regulatory assets under management attributable to non-U.S. persons	$0

People

Total employees (excluding clerical)	520
Employees performing investment advisory functions (including research)	415
Employees who are registered representatives of a broker-dealer	411
Employees registered as investment adviser representatives with a state	361
Employees registered as IARs for another investment adviser	0
Employees who are licensed insurance agents	446
Firms or persons who solicit advisory clients on the firm's behalf	1

Custody

Has custody of client cash or bank accounts	No
Has custody of client securities	No
A related person has custody of client cash or bank accounts	No
A related person has custody of client securities	No
The firm acts as a qualified custodian	No
A related person acts as a qualified custodian	No

How the firm is compensated

A percentage of assets under management

Advisory services offered

Portfolio management for individuals and/or small businessesPortfolio management for businesses or institutional clientsSelection of other advisers (including private fund managers)

Other business activities

Broker-dealer (registered or unregistered)Insurance broker or agent

Affiliated related persons

Broker-dealer, municipal securities dealer, or government securities broker or dealerRegistered municipal advisorBanking or thrift institutionInsurance company or agency

Reported conflicts of interest

Form ADV Items 8 asks advisers to disclose arrangements that may create a conflict with client interests. This firm answered Yes to:

Buys or sells for itself securities it also recommends to clients
Recommends securities in which it has another proprietary interest
Recommends securities in which it has another sales interest
Compensates a non-employee for client referrals
Provides employee compensation specifically for obtaining clients

Client types

Type of client	Clients	Assets
Individuals (other than high net worth individuals)	41,475	$6.70 billion
High net worth individuals	678	$1.09 billion
Charitable organizations	27	$12.5 million
Corporations or other businesses not listed above	218	$96.1 million