Infinity Financial Services Advisory

Registered investment adviser · Oakland, CA · CRD #304981

Form ADV data as of 2026-09-01

Regulatory assets

$174.0 million

Total accounts

839

Employees

Disclosure events

Firm details

Website: https://infinitysecurities.com/
Telephone: 510-588-8000
SEC file number: 801-117719
Most recent Form ADV filing: 2026-05-26
SEC record: View this firm on the SEC's IAPD site

Disciplinary disclosures

This firm reports 8 disclosure questions answered Yes, covering 17 reported events. Form ADV Item 11 covers charges and pending proceedings as well as findings, so a Yes answer is not itself a finding of wrongdoing. The underlying detail is filed with the SEC.

Charged with a felony (past 10 years)
Another regulator found a false statement, omission, or dishonest, unfair, or unethical conduct
Another regulator found a violation of investment-related regulations or statutes
Another regulator entered an order in connection with investment-related activity (past 10 years)
Another regulator denied, suspended, or revoked a registration or restricted activity
A self-regulatory organization found a false statement or omission
A self-regulatory organization found a violation of its rules
A self-regulatory organization expelled, suspended, barred, or restricted the firm

Assets and accounts

Provides continuous and regular supervisory or management services	Yes
Discretionary regulatory assets under management	$174.0 million
Non-discretionary regulatory assets under management	$0
Total regulatory assets under management	$174.0 million
Discretionary accounts	839
Non-discretionary accounts	0
Total accounts	839
Regulatory assets under management attributable to non-U.S. persons	$0

People

Total employees (excluding clerical)	35
Employees performing investment advisory functions (including research)	35
Employees who are registered representatives of a broker-dealer	31
Employees registered as investment adviser representatives with a state	35
Employees registered as IARs for another investment adviser	0
Employees who are licensed insurance agents	27
Firms or persons who solicit advisory clients on the firm's behalf	0

Custody

Has custody of client cash or bank accounts	Yes
Has custody of client securities	Yes
Client funds and securities held in the firm's custody	$30.2 million
Clients for whom the firm has custody	99
A related person has custody of client cash or bank accounts	Yes
A related person has custody of client securities	Yes
Client funds and securities held in a related person's custody	$30.2 million
Clients for whom a related person has custody	99
The firm acts as a qualified custodian	No
A related person acts as a qualified custodian	No
Number of persons acting as qualified custodians for the firm's clients	3

How the firm is compensated

A percentage of assets under managementHourly charges

Advisory services offered

Financial planning servicesPortfolio management for individuals and/or small businessesPension consulting servicesSelection of other advisers (including private fund managers)Educational seminars/workshops

Affiliated related persons

Broker-dealer, municipal securities dealer, or government securities broker or dealerAccountant or accounting firmInsurance company or agency

Reported conflicts of interest

Form ADV Items 8 asks advisers to disclose arrangements that may create a conflict with client interests. This firm answered Yes to:

Buys or sells for itself securities it also recommends to clients
Recommends brokers or dealers to clients
Receives soft dollar benefits
Compensates a non-employee for client referrals

Client types

Type of client	Clients	Assets
Individuals (other than high net worth individuals)	612	$115.1 million
High net worth individuals	30	$52.5 million
Corporations or other businesses not listed above	15	$6.4 million
Other	Not reported	$108