Integrity Alliance, LLC
Registered investment adviser · Urbandale, IA · CRD #139627
Form ADV data as of 2026-09-01Regulatory assets
$5.41 billion
Total accounts
20,448
Employees
400
Disclosure events
11
Firm details
- Website: http://www.integritywealth.com/wealth
- Telephone: 877-886-1939
- SEC file number: 801-69742
- Most recent Form ADV filing: 2026-05-13
- SEC record: View this firm on the SEC's IAPD site
Disciplinary disclosures
This firm reports 9 disclosure questions answered Yes, covering 11 reported events. Form ADV Item 11 covers charges and pending proceedings as well as findings, so a Yes answer is not itself a finding of wrongdoing. The underlying detail is filed with the SEC.
- SEC or CFTC found a violation of its regulations or statutes
- SEC or CFTC entered an order in connection with investment-related activity
- SEC or CFTC imposed a civil money penalty or a cease-and-desist order
- Another regulator found a false statement, omission, or dishonest, unfair, or unethical conduct
- Another regulator found a violation of investment-related regulations or statutes
- Another regulator entered an order in connection with investment-related activity (past 10 years)
- Another regulator denied, suspended, or revoked a registration or restricted activity
- A self-regulatory organization found a violation of its rules
- A self-regulatory organization expelled, suspended, barred, or restricted the firm
Assets and accounts
| Provides continuous and regular supervisory or management services | Yes |
| Discretionary regulatory assets under management | $4.45 billion |
| Non-discretionary regulatory assets under management | $957.0 million |
| Total regulatory assets under management | $5.41 billion |
| Discretionary accounts | 18,318 |
| Non-discretionary accounts | 2,130 |
| Total accounts | 20,448 |
| Regulatory assets under management attributable to non-U.S. persons | $0 |
People
| Total employees (excluding clerical) | 400 |
| Employees performing investment advisory functions (including research) | 322 |
| Employees who are registered representatives of a broker-dealer | 306 |
| Employees registered as investment adviser representatives with a state | 342 |
| Employees registered as IARs for another investment adviser | 20 |
| Employees who are licensed insurance agents | 272 |
| Firms or persons who solicit advisory clients on the firm's behalf | 0 |
Custody
| Has custody of client cash or bank accounts | Yes |
| Has custody of client securities | Yes |
| Client funds and securities held in the firm's custody | $1.85 billion |
| Clients for whom the firm has custody | 5,316 |
| A related person has custody of client cash or bank accounts | No |
| A related person has custody of client securities | No |
| The firm acts as a qualified custodian | No |
| A related person acts as a qualified custodian | No |
| Number of persons acting as qualified custodians for the firm's clients | 3 |
How the firm is compensated
Advisory services offered
Other business activities
Affiliated related persons
Reported conflicts of interest
Form ADV Items 8 asks advisers to disclose arrangements that may create a conflict with client interests. This firm answered Yes to:
- Buys or sells for itself securities it also recommends to clients
- Recommends brokers or dealers to clients
- Compensates a non-employee for client referrals
Client types
| Type of client | Clients | Assets |
|---|---|---|
| Individuals (other than high net worth individuals) | 9,578 | $2.18 billion |
| High net worth individuals | 1,082 | $2.66 billion |
| Pension and profit sharing plans (not the participants or government plans) | 125 | $365.3 million |
| Charitable organizations | 5 | $6.5 million |
| Corporations or other businesses not listed above | 95 | $200.1 million |