Adviser Record

Keystone Financial Group, LLC

Registered investment adviser · Lexington, KY · CRD #170201

Form ADV data as of 2026-09-01
Regulatory assets
$2.34 billion
Total accounts
6,628
Employees
49
Disclosure events
0

Firm details

Disciplinary disclosures

This firm answered No to every Item 11 disciplinary question on its most recent Form ADV filing.

Assets and accounts

Provides continuous and regular supervisory or management servicesYes
Discretionary regulatory assets under management$2.32 billion
Non-discretionary regulatory assets under management$21.2 million
Total regulatory assets under management$2.34 billion
Discretionary accounts6,522
Non-discretionary accounts106
Total accounts6,628
Regulatory assets under management attributable to non-U.S. persons$0

People

Total employees (excluding clerical)49
Employees performing investment advisory functions (including research)33
Employees who are registered representatives of a broker-dealer30
Employees registered as investment adviser representatives with a state34
Employees registered as IARs for another investment adviser0
Employees who are licensed insurance agents33
Firms or persons who solicit advisory clients on the firm's behalf0

Custody

Has custody of client cash or bank accountsYes
Has custody of client securitiesYes
Client funds and securities held in the firm's custody$526.9 million
Clients for whom the firm has custody1,959
A related person has custody of client cash or bank accountsNo
A related person has custody of client securitiesNo
The firm acts as a qualified custodianNo
A related person acts as a qualified custodianNo
Number of persons acting as qualified custodians for the firm's clients4

How the firm is compensated

A percentage of assets under managementHourly chargesFixed fees (other than subscription fees)

Advisory services offered

Financial planning servicesPortfolio management for individuals and/or small businessesEducational seminars/workshops

Other business activities

Registered representative of a broker-dealerInsurance broker or agent

Reported conflicts of interest

Form ADV Items 8 asks advisers to disclose arrangements that may create a conflict with client interests. This firm answered Yes to:

Client types

Type of clientClientsAssets
Individuals (other than high net worth individuals)6,138$1.11 billion
High net worth individuals464$1.19 billion
Charitable organizations13$5.3 million
Corporations or other businesses not listed above13$30.1 million