Liberty Asset Management

Registered investment adviser · Allentown, PA · CRD #142094

Form ADV data as of 2026-09-01

Regulatory assets

$141.0 million

Total accounts

579

Employees

Disclosure events

Firm details

Website: https://www.linkedin.com/in/rick-frable-cfp%c2%ae-chfc-17198813/
Telephone: 610 398-7333
SEC file number: 801-132496
Most recent Form ADV filing: 2026-08-13
SEC record: View this firm on the SEC's IAPD site

Disciplinary disclosures

This firm reports 2 disclosure questions answered Yes, covering 2 reported events. Form ADV Item 11 covers charges and pending proceedings as well as findings, so a Yes answer is not itself a finding of wrongdoing. The underlying detail is filed with the SEC.

Another regulator found a violation of investment-related regulations or statutes
Another regulator denied, suspended, or revoked a registration or restricted activity

Assets and accounts

Provides continuous and regular supervisory or management services	Yes
Discretionary regulatory assets under management	$141.0 million
Non-discretionary regulatory assets under management	$0
Total regulatory assets under management	$141.0 million
Discretionary accounts	579
Non-discretionary accounts	0
Total accounts	579
Regulatory assets under management attributable to non-U.S. persons	$0

People

Total employees (excluding clerical)	9
Employees performing investment advisory functions (including research)	6
Employees who are registered representatives of a broker-dealer	5
Employees registered as investment adviser representatives with a state	6
Employees registered as IARs for another investment adviser	0
Employees who are licensed insurance agents	5
Firms or persons who solicit advisory clients on the firm's behalf	2

Custody

Has custody of client cash or bank accounts	No
Has custody of client securities	No
A related person has custody of client cash or bank accounts	No
A related person has custody of client securities	No
The firm acts as a qualified custodian	No
A related person acts as a qualified custodian	No

How the firm is compensated

A percentage of assets under managementHourly chargesFixed fees (other than subscription fees)

Advisory services offered

Financial planning servicesPortfolio management for individuals and/or small businessesPortfolio management for businesses or institutional clients

Other business activities

Registered representative of a broker-dealerInsurance broker or agent

Affiliated related persons

Accountant or accounting firm

Reported conflicts of interest

Form ADV Items 8 asks advisers to disclose arrangements that may create a conflict with client interests. This firm answered Yes to:

Buys or sells for itself securities it also recommends to clients
Recommends brokers or dealers to clients
Receives soft dollar benefits
Compensates a non-employee for client referrals

Client types

Type of client	Clients	Assets
Individuals (other than high net worth individuals)	302	$74.0 million
High net worth individuals	26	$63.3 million
Charitable organizations	1	$243,691
Corporations or other businesses not listed above	2	$3.5 million