Prospera Financial Services, Inc.

Registered investment adviser · Dallas, TX · CRD #10740

Form ADV data as of 2026-09-01

Regulatory assets

$12.44 billion

Total accounts

29,500

Employees

333

Disclosure events

Firm details

Website: https://twitter.com/prosperafinsvcs
Telephone: 972-581-3000
SEC file number: 801-65845
Most recent Form ADV filing: 2025-09-30
SEC record: View this firm on the SEC's IAPD site

Disciplinary disclosures

This firm reports 10 disclosure questions answered Yes, covering 19 reported events. Form ADV Item 11 covers charges and pending proceedings as well as findings, so a Yes answer is not itself a finding of wrongdoing. The underlying detail is filed with the SEC.

Charged with a felony (past 10 years)
SEC or CFTC found a violation of its regulations or statutes
SEC or CFTC entered an order in connection with investment-related activity
SEC or CFTC imposed a civil money penalty or a cease-and-desist order
Another regulator found a false statement, omission, or dishonest, unfair, or unethical conduct
Another regulator found a violation of investment-related regulations or statutes
Another regulator entered an order in connection with investment-related activity (past 10 years)
A self-regulatory organization found a false statement or omission
A self-regulatory organization found a violation of its rules
A self-regulatory organization expelled, suspended, barred, or restricted the firm

Assets and accounts

Provides continuous and regular supervisory or management services	Yes
Discretionary regulatory assets under management	$8.37 billion
Non-discretionary regulatory assets under management	$4.06 billion
Total regulatory assets under management	$12.44 billion
Discretionary accounts	20,134
Non-discretionary accounts	9,366
Total accounts	29,500
Regulatory assets under management attributable to non-U.S. persons	$15.2 million

People

Total employees (excluding clerical)	333
Employees performing investment advisory functions (including research)	207
Employees who are registered representatives of a broker-dealer	220
Employees registered as investment adviser representatives with a state	259
Employees registered as IARs for another investment adviser	10
Employees who are licensed insurance agents	197
Firms or persons who solicit advisory clients on the firm's behalf	5

Custody

Has custody of client cash or bank accounts	No
Has custody of client securities	No
Client funds and securities held in the firm's custody	$0
Clients for whom the firm has custody	0
A related person has custody of client cash or bank accounts	Yes
A related person has custody of client securities	Yes
Client funds and securities held in a related person's custody	$12.1 million
Clients for whom a related person has custody	4
The firm acts as a qualified custodian	No
A related person acts as a qualified custodian	No
Number of persons acting as qualified custodians for the firm's clients	5

How the firm is compensated

A percentage of assets under managementHourly chargesFixed fees (other than subscription fees)CommissionsPerformance-based feesOther

Advisory services offered

Financial planning servicesPortfolio management for individuals and/or small businessesPortfolio management for pooled investment vehiclesPortfolio management for businesses or institutional clientsPension consulting servicesSelection of other advisers (including private fund managers)

Other business activities

Broker-dealer (registered or unregistered)

Affiliated related persons

Broker-dealer, municipal securities dealer, or government securities broker or dealerInsurance company or agency

Reported conflicts of interest

Form ADV Items 8 asks advisers to disclose arrangements that may create a conflict with client interests. This firm answered Yes to:

Buys securities from or sells securities to advisory clients (principal transactions)
Buys or sells for itself securities it also recommends to clients
Recommends brokers or dealers to clients
Brokers or dealers recommended under 8.E. are related persons
Compensates a non-employee for client referrals
Provides employee compensation specifically for obtaining clients

Client types

Type of client	Clients	Assets
Individuals (other than high net worth individuals)	12,511	$5.03 billion
High net worth individuals	6,195	$5.69 billion
Pooled investment vehicles (other than investment companies and BDCs)	2	$30.8 million
Pension and profit sharing plans (not the participants or government plans)	228	$1.09 billion
Charitable organizations	61	$60.5 million
Corporations or other businesses not listed above	103	$249.0 million
Other	3	$282.5 million