Rbc Private Counsel (USA) Inc.

Registered investment adviser · Toronto, on · CRD #109648

Form ADV data as of 2026-09-01

Regulatory assets

$7.89 billion

Total accounts

9,345

Employees

1,455

Disclosure events

Firm details

Telephone: 416-955-7782
SEC file number: 801-55491
Most recent Form ADV filing: 2026-06-30
SEC record: View this firm on the SEC's IAPD site

Disciplinary disclosures

This firm reports 3 disclosure questions answered Yes, covering 4 reported events. Form ADV Item 11 covers charges and pending proceedings as well as findings, so a Yes answer is not itself a finding of wrongdoing. The underlying detail is filed with the SEC.

SEC or CFTC found a violation of its regulations or statutes
SEC or CFTC imposed a civil money penalty or a cease-and-desist order
Another regulator found a violation of investment-related regulations or statutes

Assets and accounts

Provides continuous and regular supervisory or management services	Yes
Discretionary regulatory assets under management	$7.67 billion
Non-discretionary regulatory assets under management	$217.3 million
Total regulatory assets under management	$7.89 billion
Discretionary accounts	9,314
Non-discretionary accounts	31
Total accounts	9,345
Regulatory assets under management attributable to non-U.S. persons	$861.5 million

People

Total employees (excluding clerical)	1,455
Employees performing investment advisory functions (including research)	1,455
Employees who are registered representatives of a broker-dealer	1,354
Employees registered as investment adviser representatives with a state	292
Employees registered as IARs for another investment adviser	0
Employees who are licensed insurance agents	1,048
Firms or persons who solicit advisory clients on the firm's behalf	4

Custody

Has custody of client cash or bank accounts	No
Has custody of client securities	No
A related person has custody of client cash or bank accounts	Yes
A related person has custody of client securities	Yes
Client funds and securities held in a related person's custody	$7.88 billion
Clients for whom a related person has custody	5,967
The firm acts as a qualified custodian	No
A related person acts as a qualified custodian	Yes
Number of persons acting as qualified custodians for the firm's clients	5

How the firm is compensated

A percentage of assets under management

Advisory services offered

Portfolio management for individuals and/or small businessesSelection of other advisers (including private fund managers)

Affiliated related persons

Broker-dealer, municipal securities dealer, or government securities broker or dealerOther investment adviser (including financial planners)Registered municipal advisorRegistered security-based swap dealerCommodity pool operator or commodity trading advisorFutures commission merchantBanking or thrift institutionTrust companyInsurance company or agencyPension consultantSponsor or syndicator of limited partnershipsSponsor, general partner, or managing member of pooled investment vehicles

Reported conflicts of interest

Form ADV Items 8 asks advisers to disclose arrangements that may create a conflict with client interests. This firm answered Yes to:

Buys securities from or sells securities to advisory clients (principal transactions)
Buys or sells for itself securities it also recommends to clients
Recommends securities in which it has another proprietary interest
Recommends securities for which it serves as underwriter or general partner
Recommends securities in which it has another sales interest
Brokers or dealers selected under 8.C.(3) are related persons
Recommends brokers or dealers to clients
Brokers or dealers recommended under 8.E. are related persons
Compensates a non-employee for client referrals

Client types

Type of client	Clients	Assets
Individuals (other than high net worth individuals)	4,529	$1.63 billion
High net worth individuals	1,244	$4.99 billion
Corporations or other businesses not listed above	194	$1.27 billion