Sage, Rutty & Co., Inc.

Registered investment adviser · Rochester, NY · CRD #3254

Form ADV data as of 2026-09-01

Regulatory assets

$3.46 billion

Total accounts

8,163

Employees

Disclosure events

Firm details

Website: https://www.sagerutty401k.com/
Telephone: 585-232-3760
SEC file number: 801-35917
Most recent Form ADV filing: 2026-03-24
SEC record: View this firm on the SEC's IAPD site

Disciplinary disclosures

This firm answered No to every Item 11 disciplinary question on its most recent Form ADV filing.

Assets and accounts

Provides continuous and regular supervisory or management services	Yes
Discretionary regulatory assets under management	$1.80 billion
Non-discretionary regulatory assets under management	$1.66 billion
Total regulatory assets under management	$3.46 billion
Discretionary accounts	3,974
Non-discretionary accounts	4,189
Total accounts	8,163
Regulatory assets under management attributable to non-U.S. persons	$0

People

Total employees (excluding clerical)	36
Employees performing investment advisory functions (including research)	33
Employees who are registered representatives of a broker-dealer	34
Employees registered as investment adviser representatives with a state	33
Employees registered as IARs for another investment adviser	0
Employees who are licensed insurance agents	28
Firms or persons who solicit advisory clients on the firm's behalf	0

Custody

Has custody of client cash or bank accounts	Yes
Has custody of client securities	Yes
Client funds and securities held in the firm's custody	$3.46 billion
Clients for whom the firm has custody	8,163
A related person has custody of client cash or bank accounts	No
A related person has custody of client securities	No
The firm acts as a qualified custodian	No
A related person acts as a qualified custodian	No
Number of persons acting as qualified custodians for the firm's clients	3

How the firm is compensated

A percentage of assets under managementHourly chargesFixed fees (other than subscription fees)

Advisory services offered

Financial planning servicesPortfolio management for individuals and/or small businessesSelection of other advisers (including private fund managers)Publication of periodicals or newslettersEducational seminars/workshops

Other business activities

Broker-dealer (registered or unregistered)Insurance broker or agent

Affiliated related persons

Broker-dealer, municipal securities dealer, or government securities broker or dealer

Reported conflicts of interest

Form ADV Items 8 asks advisers to disclose arrangements that may create a conflict with client interests. This firm answered Yes to:

Buys or sells for itself securities it also recommends to clients
Recommends brokers or dealers to clients
Brokers or dealers recommended under 8.E. are related persons

Client types

Type of client	Clients	Assets
Individuals (other than high net worth individuals)	6,892	$2.77 billion
High net worth individuals	1,292	$518.7 million
Charitable organizations	129	$51.9 million
Corporations or other businesses not listed above	300	$121.0 million