Simplify Asset Management Inc.

Registered investment adviser · Las Vegas, NV · CRD #309535

Form ADV data as of 2026-09-01

Regulatory assets

$14.05 billion

Total accounts

Employees

Disclosure events

Firm details

Website: http://www.simplify.us
Telephone: 702-389-9705
SEC file number: 801-119255
Most recent Form ADV filing: 2026-08-21
SEC record: View this firm on the SEC's IAPD site

Disciplinary disclosures

This firm reports 3 disclosure questions answered Yes, covering 3 reported events. Form ADV Item 11 covers charges and pending proceedings as well as findings, so a Yes answer is not itself a finding of wrongdoing. The underlying detail is filed with the SEC.

SEC or CFTC found a violation of its regulations or statutes
SEC or CFTC entered an order in connection with investment-related activity
SEC or CFTC imposed a civil money penalty or a cease-and-desist order

Assets and accounts

Provides continuous and regular supervisory or management services	Yes
Discretionary regulatory assets under management	$14.05 billion
Non-discretionary regulatory assets under management	$0
Total regulatory assets under management	$14.05 billion
Discretionary accounts	44
Non-discretionary accounts	0
Total accounts	44
Regulatory assets under management attributable to non-U.S. persons	$0

People

Total employees (excluding clerical)	45
Employees performing investment advisory functions (including research)	14
Employees who are registered representatives of a broker-dealer	0
Employees registered as investment adviser representatives with a state	2
Employees registered as IARs for another investment adviser	0
Employees who are licensed insurance agents	0
Firms or persons who solicit advisory clients on the firm's behalf	0

Custody

Has custody of client cash or bank accounts	No
Has custody of client securities	No
A related person has custody of client cash or bank accounts	No
A related person has custody of client securities	No
The firm acts as a qualified custodian	No
A related person acts as a qualified custodian	No

How the firm is compensated

A percentage of assets under managementPerformance-based fees

Advisory services offered

Portfolio management for individuals and/or small businessesPortfolio management for investment companiesPortfolio management for pooled investment vehiclesPortfolio management for businesses or institutional clients

Other business activities

Commodity pool operator or commodity trading advisor

Client types

Type of client	Clients	Assets
Investment companies	43	$14.05 billion
Pooled investment vehicles (other than investment companies and BDCs)	1	$2.2 million