USA Financial Formulas Corporation

Registered investment adviser · Ada, MI · CRD #139987

Form ADV data as of 2026-09-01

Regulatory assets

$534.4 million

Total accounts

7,489

Employees

Disclosure events

Firm details

Website: https://www.portformulas.com
Telephone: (888)407-8198
SEC file number: 801-67442
Most recent Form ADV filing: 2026-03-27
SEC record: View this firm on the SEC's IAPD site

Disciplinary disclosures

This firm answered No to every Item 11 disciplinary question on its most recent Form ADV filing.

Assets and accounts

Provides continuous and regular supervisory or management services	Yes
Discretionary regulatory assets under management	$534.4 million
Non-discretionary regulatory assets under management	$0
Total regulatory assets under management	$534.4 million
Discretionary accounts	7,489
Non-discretionary accounts	0
Total accounts	7,489
Regulatory assets under management attributable to non-U.S. persons	$0

People

Total employees (excluding clerical)	38
Employees performing investment advisory functions (including research)	4
Employees who are registered representatives of a broker-dealer	26
Employees registered as investment adviser representatives with a state	26
Employees registered as IARs for another investment adviser	26
Employees who are licensed insurance agents	4
Firms or persons who solicit advisory clients on the firm's behalf	2

Custody

Has custody of client cash or bank accounts	No
Has custody of client securities	No
A related person has custody of client cash or bank accounts	No
A related person has custody of client securities	No
The firm acts as a qualified custodian	No
A related person acts as a qualified custodian	No

How the firm is compensated

A percentage of assets under management

Advisory services offered

Portfolio management for individuals and/or small businessesPortfolio management for businesses or institutional clients

Affiliated related persons

Broker-dealer, municipal securities dealer, or government securities broker or dealerOther investment adviser (including financial planners)Insurance company or agency

Reported conflicts of interest

Form ADV Items 8 asks advisers to disclose arrangements that may create a conflict with client interests. This firm answered Yes to:

Buys or sells for itself securities it also recommends to clients
Recommends brokers or dealers to clients
Brokers or dealers recommended under 8.E. are related persons
Compensates a non-employee for client referrals
Provides employee compensation specifically for obtaining clients

Client types

Type of client	Clients	Assets
Individuals (other than high net worth individuals)	7,489	$534.4 million